Ancient Berber Heritage
Marrakech’s pottery traces its roots to the traditions of the Berber tribes in the Atlas Mountains, where clay has been shaped for over 2,000 years. Once used to create storage jars or cooking utensils, this craft has evolved into a cornerstone of decorative art, symbolizing the bond between humans and nature.
The High Atlas Clay: A Natural Treasure
- Local Clay: Sourced from the foothills of the Atlas Mountains, this mineral-rich clay (iron, silica) gains exceptional durability after firing. It is harvested manually to protect ecosystems.
- Artisanal Process: Pieces are shaped on a traditional foot-powered wheel, sun-dried for 48 hours, and fired in wood-burning kilns at 900°C. Motifs are hand-painted using natural pigments (red ochre, indigo, saffron).
Newmood: Redefining Functional Art
- Terracotta Barbecues: Inspired by Berber ovens, Newmood’s barbecues optimize heat circulation with their alveolar design. Ideal for slow, flavorful cooking, they withstand thermal shocks.
- Ethical Garden Pots: Replace plastic with Newmood’s biodegradable pots, adorned with geometric motifs inspired by Amazigh tattoos. Their micro-pores regulate moisture, protecting plant roots.
- Artistic Tagines: Combining function and beauty, Newmood’s tagines are glazed with “zellige” or “henna” patterns, perfect for slow-cooking dishes or as striking table centerpieces.
Eco-Responsibility: Where Tradition Meets Innovation
- Biodegradability: Unlike plastic, terracotta decomposes naturally in 2–3 years, enriching the soil without pollutants.
- Local Sourcing: Newmood partners with family workshops in Tamegroute and Safi, reducing carbon emissions by 40% compared to industrial production.
- Recycling Initiative: Slightly damaged pieces are repurposed into eco-friendly tiles for social housing projects in Morocco.
2025 Trends: Moroccan Ceramics in Modern Homes
- Pantone Colors: Newmood ceramics feature trending hues like “Terracotta Bloom” and “Atlas Sky,” favored by European designers.
- DIY Workshops: Newmood offers classes for clients to personalize pots (Berber graffiti, shell inlays).
- Statistic: Moroccan pottery sales surged by 35% in 2024, driven by demand for eco-conscious decor.
Newmood’s Care Tips
- Maintenance: Clean tagines with warm water and salt to preserve glaze. Avoid dishwashers.
- Styling Hack: Use a large terracotta pot as a rustic key holder or lamp base.
- Gardening: Mix Newmood pots of varying sizes for a cascading balcony garden.
Social Impact: Crafting a Better Future
By choosing Newmood, you support:
- Pottery schools for young artisans in Aït Benhaddou.
- Preservation of UNESCO-listed open-air kilns.
- Health benefits for artisans exposed to silica dust.
✨ The Newmood Lifestyle
Explore our limited “Earth & Fire” collection:
- Ceramic tableware sets (6 unique glazed patterns).
- Indoor terracotta fountains paired with succulents.
- Hand-carved candleholders inspired by desert stars.
👉 Let Your Home Breathe the Soul of Marrakech!
Enjoy 20% off your first order with code ARTISANAT20 at newmood.com/pottery!
This version maintains the original’s depth while adapting cultural nuances and technical terms for an English-speaking audience. It emphasizes Newmood’s commitment to sustainability, tradition, and modern design.
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